Hi. I'm
Alejandra Piedra

Hi. I'm
Alejandra Piedra

Interactive designer and visual artist with focus in web, illustration, branding, motion and conceptual design. I design to strengthen purposes and build meaningful connections.

Dynamism is my base. Motion is what keep us improving and innovating.

My guiding thread is getting to the core essence and soul of each work project. Crafting one-of-a-kind experiences full of live, personality and heart it’s what makes me tick.

My guiding thread is getting to the core essence and soul of each work project. Crafting one-of-a-kind experiences full of live, personality and heart it’s what makes me tick.

What I bring to the table

What I bring to the table

What I bring to the table

As my guiding thread is connect the dots between the soul of a project and speak it visual, no matter what the media is, I love what I do and I do it with love and effort!

As my guiding thread is connect the dots between the soul of a project and speak it visual, no matter what the media is, I love what I do and I do it with love and effort!

As my guiding thread is connect the dots between the soul of a project and speak it visual, no matter what the media is, I love what I do and I do it with love and effort!

I love to combine my toolkit of skills to craft the best output.

I love to combine my toolkit of skills to craft the best output.

I love to combine my toolkit of skills to craft the best output.

01

Web design & UX/UI

I portrait essence and soul and frame it into a web design guided by art direction. I get to connect with the right people and that's the most exciting thing about it.

01

Web design & UX/UI

I portrait essence and soul and frame it into a web design guided by art direction. I get to connect with the right people and that's the most exciting thing about it.

02

Illustration

I do both editorial and web illustrations to be the bridge between information and hearts. I’ve collaborated with creative companies to make their personalized portraits and add another unique layer to their identity.

02

Illustration

I do both editorial and web illustrations to be the bridge between information and hearts. I’ve collaborated with creative companies to make their personalized portraits and add another unique layer to their identity.

03

Branding

Branding and identity is the basis for differentiation today. I help people find that differentiator and shape it, to direct it in the right way visually.

03

Branding

Branding and identity is the basis for differentiation today. I help people find that differentiator and shape it, to direct it in the right way visually.

04

Motion design

I'm passionate about movement and with animation I can reflect it digitally. I develop animations to reinforce interactivity on the web, as well as I like to animate logos and music videos.

04

Motion design

I'm passionate about movement and with animation I can reflect it digitally. I develop animations to reinforce interactivity on the web, as well as I like to animate logos and music videos.

05

Anything that pushes out the boundaries

I like to work on projects that pushes out the boundaries of what is expected. To create magical design and art crafting.

05

Anything that pushes out the boundaries

I like to work on projects that pushes out the boundaries of what is expected. To create magical design and art crafting.