I'm shaping my life a way that creativity and strategy orchestrate my every day and my work projects.
Hey there. I'm Alejandra Piedra.
I'm an interactive designer —design thinkerer, actually— , creative developer and visual artist focused in art direction, based in Mexico. I'm curious by nature and it allows me to have a set of skills.
I translate the essence of brands, projects and goals into one-of-a-kind visual products that fulfill their purpose.
I always think about the end goal of the product in mind, and that is key to define my design process.
I allow myself to experiment and to embrace the imperfect in ideas, so the bold ones can remain and take the projects to a whole new level.
Get to know me :)
Since I was a child, art was already a pillar in my life. I grew up painting ugly turtles and beach sunsets, then it evolved into cartoon digital drawings and, oh! I discovered Photoshop. And now I'm here.
When I'm not designing, I'm taking care of my lovely cactus, and maybe, just maybe, hand painting 3D printed figures.
I enjoy painting and doing pixel art drawings; I also enjoy singing —in a not professional way— and learning french. I love discovering new cultures and meeting new people. :)